The following was posted on the BHIC Blog. I just gave a brief look at the Health Communicator’s Social Media Toolkit and found it to be very informative, well organized and very practical.
The Health Communicator’s Social Media Toolkit
“This toolkit was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. You will also learn about popular channels you can incorporate into your plan, like blogs, video sharing sites, mobile applications and RSS feeds. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.”
One Physician’s Journey on Social Media
“One Physicians Journey on Social Media. Wendy Sue Swanson, MD, MBe, FAAP is a board certified pediatrician, blogger, freelance journalist, and mother. Dr. Swanson believes practicing physicians have an ethical duty to move science forward by telling their stories and sharing opinions online. She maintains a busy pediatric practice while exploring and using social media to expand her impact. She started Seattle Mama Doc, the first pediatrician-authored blog for a major children’s hospital at Seattle Children’s Hospital in November 2009.”
- Social Media Best Practices For Healthcare (informationweek.com)
- One physician’s journey on social media (kevinmd.com)