The following was shared on the BHIC Blog.
65% of online adults use social networking sites
by Mary Madden, Kathryn Zickuhr
Pew Internet & American Life Project
Aug 26, 2011
“Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%). And for the first time in Pew Internet surveys it means that half of all adults (50%) use social networking sites. The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8% of internet users – or 5% of all adults – said they used them.”
- Nielsen: 44% of Smartphone Owners Visit Social Network Sites (socialtimes.com)